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Opens up this market to those below wildfire.

TechCrunch

Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. [Update: We’ve now learned from a source close to Wildfire that the company sold to Google for $350 million plus earnouts and bonuses that could make it $400 million, higher than the $250 million price we and others previously reported.]

The acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on Google’s competing platforms, including Facebook, putting the search giant in a curious position where it earns money on the success of its rivals.

Google bid on buying Buddy Media but lost the deal

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